Reports and Surveys

India Digital Media Research Report – 2010 (An Excerpt)

We owe many thanks to the senior executives from various blue‐chip firms in India, who spent time and effort working with us in the production of this classic Research product, a first‐of‐its‐kind research in India. CellStrat would also like to thank the teams at IIM Indore, IIFT, New Delhi and NITIE Mumbai for their excellent contributions to this Market Research project.

Digital Media threatens traditional media

Observations from Indian Corporate Digital Media Survey

Companies Use Many Digital Media Platforms…But Only a Few Deliver

Another way to understand the Digital Media world is to see what platforms are most popular :

Social Media: Can you afford not to Play ?

Less than 15% Companies Exploit Social Media Fully

50% of them gave the following reasons for not using social media:

  • It’s very early for us. Thus, on roll out to larger markets, we will opt for these tools.
  • Understanding the power of social media and the need to know more…
  • It is in store for future and will be put to use shortly
  • Clientele mostly from International Markets. Thus, financial resources are concentrated for

working on optimization efforts on search engines only…

  • We have consultative approach so it is not required…
  • We are a B2B company and our target audience is limited in number (about 1000 pan India).
  • Can’t find a solution for my needs
  • Still trying to figure the use for a professional services firm…